Introduction to Insurance Products

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The rise of unit-linked insurance business today marks a shift in market penetration of life insurance from life insurance products to traditional life insurance products that promised a modern investment returns as well as better able to contribute to significant premium growth.
It is also not free from the influence that consumers have started to rationally define and decide what 

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kind of products they want to buy insurance. The above statement is not an exaggeration aimed at a mechanism to decide what product to buy and why should these products to be purchased.

Life insurance business is a service business, where the form is not a product produced in the form of goods but services and activities are abstract or "intangible". Services sold was a guarantee of protection for consumers (clients), relating to the life and the life within a certain period or for life. That is what is meant by the terms "life assurance", which should not be taken literally ie "life assurance", but "guarantees relating to life", wherein the related amount of money and time.

Guarantees in life insurance ranged from less than one year to lifetime, and the deposit will be exhausted gradually consumed in line with the passage of time. In it contained a promise of security from life insurance companies to provide compensation in the form of a sum of money if the insured is experiencing such events: death, disability, illness and reach old age. Guarantees are implicitly gives an assurance to its customers on problems uncertainty about lost revenues due to the occurrence of these events.

In this first article will discuss several types of life insurance products marketed by life insurance companies in Indonesia and also recognize the benefits offered by any of these products are life insurance. Life insurance products offered on the market basically consists of three forms, namely Term Insurance, Whole Life Insurance and Endowment Insurance, where these products are categorized as traditional products. While life insurance products traditionally developed by attaching the instrument-the instrument of investment in it and the transparency of both the consolidated statement of costs and benefits that the insured will be obtained later, is categorized as a modern insurance products, such as unit-linked insurance products.

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GREETINGS FROM INSURANCE JONNY JINNY ,